Lisa has collaborated successfully with companies of all sizes. Her marketing expertise
has achieved impressive, measurable results through the creation and implementation
of a targeted marketing strategy which is always tailored to individual business
needs. Lisa offers the full range of marketing services from branding and identity
to PR, exhibitions and copywriting. A strong, targeted marketing campaign can make
a real difference to business success.
Agile Marketing has a strong network of independent specialists including graphic
designers, media buyers and branding experts to provide a full marketing service
across the whole communications mix.
A good marketing strategy is all about the strength of communication. Successful
businesses can be measured on the strength of their relationship with clients and
customers. These relationships are built on a foundation of effective and purposeful
communications.
Strategic Marketing Planning
You can’t start any marketing activity without a plan. You need to know where you
are now, where you want to be in a year’s time, and what you need to do in order
to get there. Sometimes it’s hard to know where to start. We can develop your marketing
plans from scratch. We start with a current business and market analysis together
with a summary of the challenges you are facing. We present our recommendations
and propose an action plan which can be successfully implemented.
Everything you say about your company, your key messages, brand identity, tone of
voice, the media you use to reach your audience and the marketing tools you choose,
all create an impression about your company and about your brand. Getting this communication
right can set you apart from your competitors, create and build customer loyalty
and most importantly, help to generates sales.
The marketing arm of our business is run by Lisa Farmer who has been a freelance
marketing specialist for the last 5 years. Clients include ISSI, Glebe Farm Foods
Alpha Panaretti and several property companies such as Property Mentor and Blue Fish.
Lisa’s career history includes 15 years in marketing communications for Boots, IPC
media and Associated Newspapers.
Lisa managed a team of 7 as Head of Visitor Marketing for the National Trust. Her
responsibility for advertising, promotions, travel trade and events resulted in campaigns
which generated a significant increase in paying visitors totalling 11 million per
year. Lisa’s experience covers both consumer and business -to-business marketing
in retail, media, IT, property and tourism.
Marketing Communication
Marketing Communication is important on every level from how you answer the telephone
to how you communicate through email marketing, direct mail brochures or PR. Once
we have defined your key messages and established your core proposition we will need
to ensure they are then applied consistently across your business.
Branding and Identity
Major companies spend millions investing in their logos, corporate values and brand
identity. On a smaller local scale, branding and identity are key components of the
marketing mix.
External & Internal Communications
The way that you are perceived by your wider public can be influenced by a targeted
public relations strategy. The information you submit to the media, and the mode,
language and timing of such communication can all have a positive impact on perception.
Internally, your staff can be a positive ambassador for your company. What they
say to their friends in the gym or pub after work is just as important as what you
say in your advertising. If you can keep them engaged and motivated then this can
have a positive effect on the strength of your marketing mix.
Websites
A good website is a crucial marketing tool; frustrated visitors could represent lost
business. We can help you avoid the pitfalls to create a site which is user friendly,
intuitive and accessible. We will check that you are easily found by search engines
and that you comply with all relevant legislation. We will ensure that your messages
are powerful, your use of the written word is correct and persuasive, your images
have impact and that your website continues to attract more customers.
Copywriting and Proofreading
It’s not always what you say, it’s the way that you say it that really counts. Getting
the key messages and tone of voice spot on with writing specifically aimed at the
target audience can make all the difference.
